nextMedia 2009: Keynote - Alexander Manu - Strategies for Everything 2.0
- 9:00 AM: Tom Finally up online at nextMedia Banff… into second session of day 2…
- 9:01 AM: outtosee #nextmedia – support and fund innovation at the edge.
- 9:01 AM: DuncanKinney Geist lays into Telus guy to loud applause. Slams Canada’s mobile market. #nextmedia
- 9:01 AM: Tom some comments from first session… fantastic talk!
- 9:02 AM: Tom Alexander says “I do look like robin williams” gets laughs
- 9:02 AM: jessicathorp Really enjoying the discussion in the Broadcast to Broadband panel. The digital agenda needs a champion for innovation. #nextmedia
- 9:03 AM: Tom media is the thing that i actualize myself through right now
- 9:03 AM: Tom holds up dreamcatcher
- 9:04 AM: Tom we need to bring magic to our people all the time
- 9:04 AM: Tom magic transforms an crowd into an audience
- 9:05 AM: Tom there are billions of people who create tools because they can
- 9:07 AM: Tom the supposition that the future resembles the past is nfounded on arguments of any kind but is derived from habit – hume
- 9:08 AM: Tom everything 2.0 – needs wants desire… the new dreamcatcher is the iphone
- 9:09 AM: Tom the future will only be what we want to reveal next about ourselves
- 9:09 AM: Tom note – presentation given by Alexander Manu at nextMedia…
- 9:11 AM: Tom video – the charlie bit my finger moment – two children – one volentarily places finger in others mouth – other bites
- 9:11 AM: Tom video uploaded to youtube… spawns copies – then remixes
- 9:12 AM: Tom spawns reenactments
- 9:12 AM: Tom spawns remixed reenactments
- 9:13 AM: Tom !!!
- 9:13 AM: Tom spawns songs etc.
- 9:14 AM: Tom what is the q to which charlie bit my finger is the answer
- 9:14 AM: Tom how can i participate in the shaping of the qestion
- 9:15 AM: Tom video of conan obrien ad
- 9:15 AM: Tom promoting Television
- 9:15 AM: Tom th ectivity is the economy
- 9:15 AM: Tom gm is important because we use their products
- 9:16 AM: Tom mobility is the issue… by any means
- 9:16 AM: Tom examples of mobility si the economy
- 9:16 AM: Tom mccartney signs deal with starbucks record label
- 9:16 AM: Tom because he can
- 9:18 AM: Tom now… what does that mean to me?
- 9:18 AM: Tom is this good for my organization?
- 9:18 AM: Tom signals have meaning
- 9:18 AM: Tom picture of iphone
- 9:18 AM: Tom when you see this
- 9:18 AM: Tom the q is not wahat do you see
- 9:18 AM: Tom but what do you not see?
- 9:19 AM: Tom any part ia aa manifestation of a whol andnot just a component of it – quote
- 9:21 AM: Tom strategically you need to deal with no what you see
- 9:22 AM: Tom technologies become behavioures
- 9:22 AM: Tom become trends
- 9:23 AM: Tom online oxygen = what we breath right now
- 9:24 AM: Tom everything media is the space we are in right now…
- 9:24 AM: Tom we live in dataspace
- 9:24 AM: Tom the internet of things
- 9:24 AM: Tom a place in which every person, object and saspace is botha link and a holder of information
- 9:25 AM: Tom sees difference between mobile and mobile online
- 9:25 AM: Tom mobile online is where we are now
- 9:26 AM: Tom iphone is media for engagement
- 9:26 AM: Tom does not think innovation is disruptive
- 9:26 AM: Tom until behaviour engages it
- 9:27 AM: Tom mistakes made by business… trying to squeese disruption into a business model
- 9:27 AM: Tom if you find yourself in a room of people who need to know why facebook is important
- 9:27 AM: Tom leave!
- 9:28 AM: Tom example – rogers
- 9:28 AM: Tom user need identified – \\\\\\\\\
- 9:29 AM: Tomroot of everything in human innovation is motivation…
- 9:30 AM: Tom apple is destroying the value chain via the iphone developer program
- 9:30 AM: Tom this is stratefy not tactics
- 9:30 AM: Tom why can you not makes shoes like this ?
- 9:30 AM: Tom business model is why you make the money
- 9:31 AM: Tom technology can not be monetized only bhavious can
- 9:32 AM: Tom it is iyour desire for coffee that created slavery
- 9:32 AM: Tom how to transform a crowd into an audience
- 9:33 AM: Tom and an audience into a partner
- 9:34 AM: Tom give them the tools to transform themselves
- 9:34 AM: Tom the flirt model
- 9:34 AM: Tom strategic focus
- 9:34 AM: Tom tactical language
- 9:34 AM: Tom tactical incentives
- 9:35 AM: Tom tactical rules
- 9:35 AM: Tom technical tools
- 9:35 AM: Tom critical – the community precedes the netwokr
- 9:35 AM: Tom scale of collaboration
- 9:36 AM: Tom depth of customer contro
- 9:36 AM: Tom two things that need to be looked at
- 9:36 AM: Tom we are in the business of innovation – marissa mayer – google
- 9:36 AM: Tom innovation is the constnt
- 9:37 AM: Tom and business is the varaalbe
- 9:38 AM: Tom act from the phenomenon
- 9:40 AM: Tom 3m and motorolla killed themselves with six sigma
- 9:40 AM: Tom everything has risek
- 9:41 AM: Tom jwould rather focus on managing uncertain risk as opposed to managing certain risk
- 9:41 AM: Tom strategry is about what people are about to do
- 9:41 AM: Tom challenge is not about technology it is about strategy
- 9:42 AM: Tom humans and desire asethos
- 9:42 AM: Tom six billion people on the planet and we all have ten leading dream themes
- 9:42 AM: Tom number one falling
- 9:43 AM: Tom ubuntu – me through your eyes means can you see and hear me i exist becuase yousee me has created everything
- 9:44 AM: Tom the seven elements of desire sweet, (imagin the industyr sweet creates) smooth, shiny, soft, the moment humanity created the pillow we were no longer about survival
- 9:44 AM: Tom we wer about the comfort of survivlal
- 9:45 AM: Tom fragrance, intoxicating, beautiful and pleasure
- 9:45 AM: Tom and the number one business mdel on the planet: hope
- 9:46 AM: Tom how is this media for me? how can this satisy tmy motivating goals
- 9:47 AM: Tom the desire economy is build around maintain, enhance, actualize, participate leave a mark
- 9:48 AM: Tom digital is not just another chanle
- 9:48 AM: Tom mediumks are not chanles
- 9:48 AM: Tom they are modes of individual action in the digital mode of action
- 9:48 AM: Tom brand management is brand building
- 9:48 AM: Tom internet is global but search and mobility is local
- 9:49 AM: Tom everycompany with an audience is in the media business – nokia
- 9:51 AM: Tom the iphone is a wayof life
- 9:51 AM: Tom what is you location strategy…?
- 9:51 AM: Tom the device is never off… you are always broadcasting… we are in the granular broadcasting business
- 9:51 AM: Tom incormation in context is wealth expressed as choice, news, anything you want
- 9:51 AM: Tom a cocation strategy is the curator of everyday experiences
- 9:51 AM: Tom making every place make sense to me
- 9:51 AM: Tom location as media
- 9:52 AM: Tom presence = proximity = data transfer = potential
- 9:53 AM: Tom if every person object and place could talk to one another what would be the subject of their converstaion?
- 9:53 AM: Tom silent commerce = the gps has it you just need to programit
- 9:55 AM: Tom a park in rotterdam it means placees it means my experinces , my media, my sidom
- 9:55 AM: Tom transfer location into data into information into knowledge into wisdom
- 9:56 AM: Tom the last is the question… what can it do for you?
- 9:57 AM: Tom become the conduit expert
- 9:57 AM: Tom become the context expert
- 9:57 AM: Tom become the content exper
- 10:00 AM: Tom the analogue generation calls for caution and restratin and the digital is experimentation and courage
- 10:01 AM: Tom ug my typing
- 10:03 AM: Tom the benchmark is “wow” i never thought i would use this
- 10:04 AM: Tom end
- 10:04 AM: Tom will clean up the typing in a bit
- 10:05 AM: quikness Really? Good god. #nextmedia twitpic.com
- 10:05 AM: stitchmedia Alexander Manu at #NextMedia: Human behaviour is the only thing that can be monetized. What do we like?
- 10:05 AM: darrenpereira I disagree cuz tech changes behaviour – @nitchblog: “Technology cannot be monetized, only behaviour can” – Alexander Manu. #nextmedia
- 10:05 AM: semmerson strategic foresight is not about what people are doing, but what people are about to do. alexander manu at #nextmedia
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